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New Rakuten Stores to Shop in September 2026
One of the best things about Rakuten is that the roster of partner stores never stops growing, which means more places to earn Cash Back on purchases you were already planning to make. September 2026 brings a fresh batch of new merchants that spans tech, clothing, food and drink, home, finance, and more.
Whether you’re looking for a smarter kitchen gadget, a new skin-care obsession, a wine subscription that does the choosing for you or a boat rental for a spontaneous weekend on the water, there’s a good chance something on this list has your name on it.
Here are the 44 new merchants that joined Rakuten in the past month.
Stellar Data Recovery
Stellar Data Recovery makes data-recovery software for Mac and Windows that helps users retrieve lost, deleted or corrupted files from hard drives, SSDs, USB drives and memory cards. Its suite of tools covers everything from accidentally emptied trash cans to more serious storage device failures; it’s a genuinely useful thing to have in your corner before disaster strikes.
Navee
Navee is an electric scooter brand that offers a lineup of e-scooters designed for urban commuters, featuring long-range batteries, smartphone app connectivity, and foldable designs for easy storage and transport. Its scooters are built to handle smooth city streets and light off-road terrain, making them a practical alternative to car commuting for short to midrange trips.
Skinbetter Science
Skinbetter Science is a professional-grade skin-care brand developed with dermatologists that offers clinically validated formulas across serums, moisturizers, eye treatments and sun protection. Its products (including the widely praised AlphaRet Overnight Cream) are known for combining multiple active ingredients in a way that maximizes results while minimizing irritation.
Volcom
Volcom is an action sports lifestyle brand founded in 1991 with deep roots in surf, skate and snow culture. Its clothing accessories and footwear line covers everything from boardshorts and wetsuits to fleece hoodies and denim for fans who live the outdoor action sports lifestyle — or just want to dress like they do.
Lola
Lola is a women’s personal-care brand that offers organic cotton period products, sexual wellness items and personal-care essentials with a strong emphasis on cleaner, more transparent ingredients lists. The brand also offers a subscription option for regular deliveries of period products, so you never have to think about running out.
InStyle Fragrances
InStyle Fragrances is an online fragrance retailer that carries a wide selection of designer and celebrity perfumes, colognes and fragrance gift sets at competitive prices. Its catalog spans iconic heritage scents and newer launches, making it a solid destination for finding a signature fragrance or shopping for a gift.
Aonic
Aonic is a health and wellness brand that focuses on making healthy living enjoyable through clean supplements and protein products. Its flagship Aonic Fuel Protein Powder delivers 32 grams of complete lactose-free milk protein and 5 grams of fiber per serving, with no artificial sweeteners and no added sugar. It’s third-party tested and designed for people who want clean fuel without compromise.
SWaddle AN
SWaddle AN is a premium baby products brand that offers thoughtfully designed knitwear swaddles, sleep sacks, rompers, bodysuits and personalized blankets that are noticeably softer and more durable than standard baby gear. Its collections lean into playful themes such as western-, golf- and basketball-inspired designs, and every piece is built for daily use and lasting value.
J.P. Morgan Self-Directed Investing
J.P. Morgan Self-Directed Investing is JPMorgan Chase’s online brokerage platform that allows investors to trade stocks, ETFs, options and mutual funds with no commission on stock and ETF trades. The platform is accessible through the Chase mobile app, which makes it a natural fit for existing Chase banking customers who want to manage their investments alongside their everyday finances.
Chase Ink Business Cash Credit Card
The Chase Ink Business Cash credit card is a business credit card from Chase designed for small-business owners that offers cash back on common business spending categories. There is no annual fee, and new cardholders may be eligible for a welcome bonus. That makes it a straightforward option for business owners looking to earn rewards on everyday business expenses.
Firstleaf
Firstleaf is a wine subscription service that personalizes its selections based on a brief taste quiz and ships a curated set of bottles directly to your door. As you rate each wine, Firstleaf’s algorithm refines future selections to better match your palate. The more you drink, the better it gets at knowing what you like!
Orion Sleep
Orion Sleep makes a personalized cooling sleep system that uses dual-zone temperature control and AI-powered thermoregulation to optimize sleep throughout the night. The system works with your existing mattress, includes built-in sleep tracking without a wearable and starts with a Sleep Disruption Test that identifies what’s affecting your rest before building a personalized solution around it. It comes with free shipping, a 30-day free trial and a two-year warranty.
Peppertux
Peppertux is the modern pistachio company on a mission to bring pistachios out of the shell and into everything worth eating. Its product lineup includes pistachio butters, pistachio creams, pistachio sauces and snacks with playful crave-worthy takes on one of the world’s most underutilized nuts. Peppertux products are available online and at retailers including Target, Costco and Wegmans.
Caliray
Caliray is a California-born clean beauty brand that offers makeup products formulated without a lengthy list of concerning ingredients. Its lineup includes complexion products, blushes and eye products with a sun-drenched California aesthetic that leans into effortless everyday wearability.
ABCya
ABCya is an educational gaming website and app that offers hundreds of curriculum-based games and activities for children in pre-K through sixth grade. Its games are aligned with common core standards and cover subjects including math, reading and creative thinking, making screen time feel a little more productive for parents everywhere.
Pure Genius Protein
Pure Genius Protein makes a high-protein shot that delivers 23 grams of quality protein with zero sugar, zero fat and only 100 calories in a compact TSA carry-on-approved package. It’s designed for people who want a fast, convenient protein hit without the bulk of a traditional shake or the sugar load of most ready-to-drink options.
Golden Child
Golden Child is a fresh dog food delivery service that offers chef-crafted, human-grade meals formulated by veterinarians and tailored to your dog’s specific needs. Each subscription delivers a personalized meal plan that features whole meat and vegetable recipes, from roast chicken medley to chicken-glazed beef, served as a main course with a complementary drizzle for variety throughout the week. New customers start with a two-minute quiz that generates a personalized menu before their first delivery.
Kemimoto
Kemimoto is an off-road and power sports accessories brand that offers a wide range of products for ATVs, UTVs, side-by-sides, dirt bikes and snowmobiles. Its catalog covers windshields, cargo storage solutions, protective gear and performance add-ons for recreational vehicle enthusiasts who take their off-road setups seriously.
Woodstock Chimes
Woodstock Chimes is an American maker of hand-tuned wind chimes crafted for musical quality and durability. Each chime is tuned to a specific musical scale and designed to produce harmonious resonant tones in any breeze. It’s the kind of backyard upgrade that pays off every time the wind picks up.
DudeRobe
DudeRobe is a men’s lifestyle brand that specializes in robes and loungewear designed for maximum comfort at home. Its signature robe features absorbent terry cloth on one side and soft fleece on the other. It’s essentially a wearable argument for staying in on a Saturday morning.
Let Loose
Let Loose is a women’s gut-health supplement brand that offers doctor-approved oxygen-based vegan capsules designed to ease bloating, support digestion and promote regularity. The brand takes a science-backed approach to gut health and offers a flexible subscription program with adjustable frequency and free shipping on orders over $100 or on subscription orders.
Wavytalk
Wavytalk is a hairstyling tools and accessories brand known for products that help create wavy and curly styles, including curling wands, multi-barrel wavers and finishing accessories. Its tools have built a following for delivering effortless beachy waves at home without a professional blowout price tag.
Spectrum
Spectrum is one of the largest internet TV and phone service providers in the United States, offering residential and business plans across a broad service area. Its services include high-speed internet, cable television, home phone and Spectrum Mobile, making it a one-stop provider for most household connectivity needs.
Ticombo
Ticombo is an online ticket marketplace where fans can buy and sell tickets to live sports, concerts, theater and entertainment events. The platform operates across multiple countries and is designed to offer a secure and transparent experience in the secondary ticket market.
Swoveralls
Swoveralls is the brand behind the original sweatshirt overalls, a hybrid garment that combines the comfort of sweatpants with the laid-back silhouette of overalls. Available in multiple colorways and materials, they’re designed for maximum versatility from the couch to the coffee shop and most stops in between.
Boatsetter
Boatsetter is a peer-to-peer boat rental platform that connects boat owners with people looking to get out on the water. Users can rent everything from pontoons to sailboats to yachts by the hour or the day with or without a captain, making a day on the water more accessible than owning a boat has any right to be.
Chefman
Chefman is a kitchen appliance brand that offers an extensive lineup of affordable cooking tools, including air fryers, electric kettles, toasters, waffle makers and coffee makers. Its products are designed to bring convenience and reliable performance to everyday home cooking without the premium price tag of higher-end appliance brands.
Talkpal
Talkpal is an AI-powered language-learning app that uses conversational artificial intelligence to help users practice speaking, reading and writing in a new language. Its approach focuses on real conversational practice rather than rote memorization, making it a more engaging alternative to traditional language-learning methods.
Joola
Joola is a table tennis and pickleball equipment brand that offers professional and recreational paddles, tables, nets and accessories. The brand has become a prominent name in the fast-growing pickleball space, with equipment used by both recreational players and touring professionals.
Bank of America Unlimited Cash Rewards Credit Card
The Bank of America Unlimited Cash Rewards credit card offers unlimited cash back on all purchases with no category restrictions to track or manage. Existing Bank of America banking customers may receive enhanced rewards through the Preferred Rewards program, making it a particularly strong option for those already in the Bank of America ecosystem.
BloomChic
BloomChic is an online fashion retailer that specializes in plus-size women’s clothing that covers a wide size range with trend-forward styles across casual workwear and occasion categories. Its catalog is updated regularly with new arrivals, and the brand ships internationally.
Love Unlimited
Love Unlimited is an intimacy and sexual wellness retailer that offers a thoughtfully curated selection of products designed to help people explore pleasure on their own terms. Its catalog covers vibrators, couples’ toys, lubricants, massage products and accessories with fast and discreet shipping and billing on every order.
Povison
Povison is an online furniture retailer that offers modern and contemporary home furnishings spanning sofas, beds, dining sets, accent chairs and storage pieces. Its catalog leans toward clean lines and midcentury and Japandi-influenced aesthetics. It’s a strong destination for shoppers furnishing a home with a cohesive minimalist sensibility.
Chef iQ
Chef iQ is a smart-kitchen appliance brand best known for its smart meat thermometer and multifunction pressure cooker that connect to a smartphone app for guided cooking. Its products are designed to take the guesswork out of home cooking through real-time temperature monitoring and step-by-step recipe guidance directly on your phone.
Measured
Measured is a telehealth platform that offers personalized prescription weight-loss programs, including access to GLP-1 medications, such as Ozempic, Wegovy, Zepbound and Mounjaro, through board-certified providers. The platform combines same-day prescriptions with one-on-one nutrition support, ongoing provider care and fast, free shipping. It’s also HSA/FSA eligible, making it one of the more comprehensive online GLP-1 programs available.
Torras
Torras is a mobile accessories brand that specializes in phone cases, MagSafe accessories, screen protectors and charging gear. Its products are known for slim profiles, strong drop-protection ratings and broad compatibility across iPhone and Android device models.
Lightology
Lightology is a specialty lighting retailer that carries an extensive selection of designer and contemporary lighting fixtures for residential and commercial spaces. Its catalog spans pendant lights, chandeliers, sconces, outdoor lighting and smart lighting systems from a wide range of established and emerging lighting brands.
Looki
Looki makes the L1, an AI wearable camera that clips onto your clothing and captures everyday moments hands-free before turning them into daily recaps, comics, auto-generated vlogs and searchable memory archives. The L1 has been featured in Forbes, Tom’s Guide and CNET, and it’s designed for anyone who wants to remember and relive the moments that usually slip by unrecorded without ever reaching for a phone.
Brixton
Brixton is a lifestyle and headwear brand with roots in Southern California known for its hats, caps, beanies and casual apparel. The brand draws on workwear and vintage American style influences, and it has a strong following in surf, skate and music communities.
Level Shoes
Level Shoes is a luxury footwear retailer from Dubai that carries a curated selection of premium and designer shoe brands for men and women. Its catalog spans coveted sneaker collaborations, high-end dress shoes and sandals from top international brands. It’s a strong destination for serious footwear shoppers.
ISOtunes
ISOtunes is a hearing-protection audio brand that specializes in Bluetooth earbuds and headphones engineered for loud work environments. Its products meet OSHA and NIOSH standards for noise reduction while still delivering music streaming and call quality, making them a practical choice for workers in construction, manufacturing and other high-noise industries who don’t want to sacrifice their playlist.
Duck Head
Duck Head is a classic American clothing brand with roots in the South that offers khakis, chinos, casual shirts and outdoor-inspired apparel. The brand has a long heritage in collegiate and casual American dressing, and it has seen a genuine revival among shoppers who appreciate its straightforward, well-made aesthetic.
Josie Maran
Josie Maran is a natural and sustainable beauty brand built around the power of argan oil, which is ethically sourced from UNESCO-designated Moroccan forests and incorporated into every formula. Its lineup spans face and body care, including its beloved body butters, serums, moisturizers, cleansers and self-tanners, alongside a growing fragrance collection.
Gola
Gola is a heritage British sneaker brand with roots going back to 1905, that offers classic trainers, casual footwear and bags for men, women and kids. Its designs draw on decades of archive styles, with clean silhouettes and retro colorways that have made its Classics line a consistent favorite among sneaker enthusiasts. Gola ships to the United States through its online store and runs seasonal sale events throughout the year.
Biosil
Biosil is a beauty-from-within skin-care brand that offers ingestible supplements designed to support collagen production, skin health, hair growth and nail strength. Its patented ch-OSA complex is the active ingredient across its lineup of liquid capsules, beauty proteins and advanced hair formulas, products that work from the inside out to deliver results where a topical serum stops. Biosil’s Daily Beauty Protein and Advanced Hair Growth Formula have both built strong followings on TikTok.
Stack Rakuten Cash Back at Every New Store
Here’s the best part about a new store joining Rakuten: From day one, you can earn Cash Back on your purchases every time you shop there. And that Cash Back stacks on top of whatever the store is already offering, whether it’s a welcome discount, a seasonal sale, loyalty rewards or a promo code. Both run at the same time on the same purchase, so you never have to choose just one way to save.
The Rakuten browser extension makes it automatic. When you land on a participating store’s page, the browser extension activates Cash Back, detects any available verified coupon codes and applies the best one at checkout. And it all happens in the background while you shop. There’s no switching tabs and no remembering to turn it on. Just savings layered on top of savings.
New stores on Rakuten are a good reason to explore brands you may not have considered before. A new merchant joining the platform means a new opportunity to earn on every purchase you make there, whether it’s your first order or your hundredth. Check Rakuten before you check out anywhere new this month.
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