Stock Up on Kids’ Essentials at Prices Parents Love

Kids need lots of love, care and attention, and oftentimes, that comes with a long list of things that may leave a dent in your wallet. That’s why Rakuten – a team full of moms and dads – knows parents will appreciate savings on everything kids need to thrive. New or expecting parents, we’ve got you covered, too. Shop with Rakuten to get Cash Back on parenting essentials, leaving a little wiggle room to treat yourself!

Day-to-Day Needs

Blue Apron logo

Get dinner on the table in no time with recipes you choose for nutritious, delicious meal kits to cook at home.

Blue Apron Subscription

buybuyBABY logo

From diapers to potty training seats and everything in between, find the supplies you need for happy, healthy kids at every age.


Boppy® Infinity Nursing Scarf

hulu logo

Stream family-friendly shows and movies at home or on the go. Indulge in an episode or two of your favorite drama when you get the chance!

hulu Plan

Summer Must Haves

Old Navy

Outfit the whole family in summer apparel, swimwear, sandals and more that fit everyone’s style and your budget.

Graphic Short One-Piece 2-Pack

Metallic Stripe Dress

Save time, energy and money on educational craft kits and science projects that inspire creativity and curiosity in kids. Subscribe for big savings.

Pinball Machine, Ages 5-8

Spin Art Machine, Ages 9-16+

shopDisney logo

Introduce kids to the classic Disney days and enjoy new characters and movies together. Have fun with costumes, plush toys, board games and more.

Toy Story Inflatable Space Crane Ball Pit

Mickey Mouse Sports Bag Play Set

Expecting Essentials

Project Nursery logo

Watch your dream nursery come to life with tools, products and professional interior design assistance created for design-conscious parents.

Dadada Baby Weeble Rocking Chair

Starry Night Forests Wall Decal Set

tiny prints logo

Celebrate your little one to come with personalized birth announcements, baby shower invitations and more to create an adorable first impression.

Solid Arrival Birth Announcement

Bold Bright Love Birth Announcement

Graco logo

Shop dependable, practical solutions for your soon-to-be everyday needs like car seats, strollers, rockers and more.

SnugRide® SnugLock® 35 DLX Infant Car Seat

Cozy Duet® Swing + Rocker

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