Shop Women-Run Businesses on Rakuten

When is the best time to support women-run businesses? Every day. Here are just a few of our favorite women-run businesses to shop on Rakuten.

Good American

Good American offers clothing created for women by women, with wildly inclusive sizing. The company is most well-known for its denim, with styles ranging from boot-cut and flare to skinny and straight leg. Good American also offers dresses, swimwear, activewear and ready-to-wear pieces. Whether you’re looking for a statement piece for a special event or your next favorite pair of jeans, Good American has a wide variety of options for all body types.


If you’re looking to level up your SPF game, run — don’t walk — to Supergoop, where you’ll find thoughtfully formulated sunscreen you actually want to wear. Skin experts advise making SPF part of your daily skin-care routine, not just saving it for days spent at the beach or pool. One of our personal favorite Supergoop products is Unseen Sunscreen, a weightless, scentless SPF 40 sunscreen that applies smoothly and can even double as a makeup primer.


Founded by Sandra Oh Lin, KiwiCo delivers fun and educational activities for kids straight to your door. On the company’s website you’ll find over 2,000 projects designed by educators, engineers, makers and even rocket scientists that have been tested by kids. Animal bath bombs, crystal ombre soap-making kits, mini cake-decorating sets and chemistry play labs are just a few of the interactive and entertaining projects you’ll see on KiwiCo. If you don’t know where to start, take the Find the Perfect Crate quiz to discover the most age-appropriate project for your child.


If you’re still talking about Rihanna’s performance at the Super Bowl halftime show, your next stop should be Fenty Beauty. You can shop for all your makeup essentials — including skin care, eyeliner, lip gloss, bronzer and even the powder Rihanna used at the start of her Super Bowl performance — but the company is perhaps best known for its foundations. There are 50 shades to choose from, and Fenty even offers a shade finder to help you select the perfect foundation for your skin tone. Simply snap a selfie and let technology do the work for you.


Spanx was launched by Sara Blakely in 1998 with a mission to help women look and feel their best. The company is best known for its shapewear that comes in three support levels — smooth, shape and sculpt — but it also offers leggings, bras, underwear, activewear, maternity clothes and more.


M.M.LaFleur is a New York–based brand focused on women’s workwear that’s functional, comfortable and stylish. Shop a variety of professionally styled capsule wardrobes or sort by bestsellers to see customer favorites. From PowerStretch pants to practical yet polished jardigans, M.M.LaFleur is a great place to upgrade your office wardrobe.

Rent the Runway

Has a dress or coat ever caught your eye, but you just couldn’t bring yourself to buy it — whether because of the price tag or the fear of buyer’s remorse? Enter Rent the Runway, the largest designer rental closet, which allows you to experiment with styles and designers without breaking the bank. With more than 750 designers and new arrivals added weekly, you’ll find a piece for any occasion, whether it’s a perfect dress for a girl’s night out, a coat for your next trip or a fun handbag to spruce up your everyday outfits.


These stores are just a few of the fantastic women-run businesses you can support on Rakuten. Whether you’re looking to refresh your makeup essentials and wardrobe staples, treat yourself to some new luxe linens or find a new project for your little one, it’s a win-win to know you’re earning Cash Back and shopping with purpose.


With so many skincare products on the market, it can feel overwhelming trying to understand exactly what your skin needs. At Cocokind, you’ll find botanical-forward skincare with an emphasis on hydration and skin barrier support. Products on the Cocokind site come with a “benefits” and “how to use” section, so you can easily determine which items fit your skin’s needs best. A favorite of ours is the Texture Smoothing Cream, made with a celery superseed complex, to improve the appearance of pores, and squalane, to help lock in moisture and keep your skin hydrated. The cream is lightweight, can be used day or night and helps to keep your skin soft and glowing.


Whether you’re looking to refresh your makeup essentials and wardrobe staples, treat yourself to some new luxe linens or find a new project for your little one, it’s a win-win to know you’re earning Cash Back and shopping with purpose. Discover even more women-run businesses you can support and earn Cash Back on our Shop with Optimism page.

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