Shop and Support Small Business Saturday

Small Business Saturday gives you a chance to support independent risk takers. Small businesses’ origin stories always have a common thread: A commitment to fill a need they see in the world. There’s a particular passion in that kind of attention and an appreciation for customers that think alike. Here, we’ve highlighted a few of our favorite small businesses that are offering something special to the market.

Clothing & Accessories

Lively logo

With more than 60 years of experience among the team, Lively wants to ensure women’s undergarments make them feel their kind of sexy – smart, healthy, active and outgoing. With a seamless blend of fashion, comfort and top quality, Lively produces bras and underwear that are inspired by everyday women who live fearlessly and take charge. This retailer goes above and beyond to source the best materials to produce products in their very own factory for total control from start to finish. 

Rothy's logo

Rothy’s began with a big goal: To make stylish shoes with honest sustainability. It took a couple of tries to get this idea off the ground because the concept was so innovative. Rothy’s shoes are made with plastic water bottles using a process that builds the fabric for each shoe, rather than cutting it from a cloth (drastically reducing waste in the process). Their flats can be easily washed, too.

Herschel Supply Co. logo

The name Herschel Supply Co. originates from the town where three generations of the founders’ family grew up. Started by brothers Jamie and Lyndon Cormack, this Canadian accessories brand endeavors to produce quality products with an exceptional eye for detail. Their goal is to create bags and accessories for the everyday traveler, as well as reaching beyond conventional standards to design for world travelers with no rules and no guidelines to follow.

Kids & Pets

Little Passports logo

Best friends Amy and Stella were inspired to create educational opportunities for kids to learn more about the world. Their own multi cultural upbringings taught them to value discovery and creativity. Little Passports subscription boxes give kids a way to explore and create music, geography, science and more.

KiwiCo logo

It’s a brave statement to make when everything you produce is designed by experts and approved by kids. The team at KiwiCo is made up of bright minds, like educators, engineers and even rocket scientists, who are on a mission to educate kids and make STEAM – Science, Technology, Engineering, Art and Math – more accessible, engaging and fun with unique projects. Kids can start with a KiwiCo Crate as young as 0-24 months up to 104 years old.

Fat Brain Toys logo

Fat Brain Toys has a unique beginning: When 10-year-old Adam Carson struggled to find a bigger version of the magnetic building toy Geomag he received for his birthday, he suggested to his web developer father that they create their own online store to sell this toy, and so they did. Since that day in 2002, the company grew too big for its home basement and today, it stocks more than 7,500 toys, games and gifts online and in-store. Fat Brain Toys even started its own line of educational toys, with the first being Dodo Cubes that cater to design and visual-spatial skills.



Minted logo

Mariam Naficy’s experience living in multiple countries made her mindful of the great diversity of art that many will never be exposed to, and markets that artists may never reach. She created Minted to allow space where independent artists from all over the world can grow their business. Shop at Minted for great design and art you’ll find nowhere else.

Groupon logo

Groupon originated from The Point, a website dedicated to gathering people to achieve a goal. Initially, Groupon was created to help advertise local business by offering limited-time deals, and it has since grown to support both small and large businesses across the world. Today, Groupon makes it easy for customers to shop local in an online marketplace, and it aids small businesses with comprehensive marketing initiatives that make it easier to compete with other retailers.

The Art of Shaving logo

What started as a single shop in New York City has become a revolutionary male grooming experience, transforming traditions to meet modern-day demands. The Art of Shaving was hungry to create the perfect shave for men around the world, offering products, tools and even top barber services for the ultimate grooming experience.

Food & Dining

Brandless logo

In a world of name brands, trending brands and up-and-coming brands, Brandless took the approach of no brand. With focus on quality, clean ingredients and affordability, the message is simple: “Make stuff that makes life better.” Its values stem in achieving simplicity, sustainability, wellness and kindness, and the company adheres to strict Standards of Quality. Every time you make a purchase on Brandless, a donation is made to someone in need through a partnership with Feeding America.
Bulletproof logo

For nutrition and wellness that is tested and backed by science, try Bulletproof. During a trek in Tibet, founder Dave Asprey was in dire conditions – freezing temperatures and rapid energy loss. He was offered a cup of yak butter tea after stumbling upon a guest house, and that tea brought him back to life and changed everything. Take control to become the best version of yourself with high-quality food products that don’t skimp on taste. Shop for coffee, MCT oils, proteins, supplements and food and drink to help you achieve the lifestyle you want.
LuckyVitamin logo

LuckyVitamin is on a mission to make healthy living affordable and accessible to all. It all started with one family’s pharmacy that transformed into a health foods store, which then became an exciting online movement about wellness. Since the company works directly with the brands you love, you can find the highest quality, natural products for any health or diet goals at up to 75% off retail prices.

Small Business Saturday falls on November 30, but sales often extend through the weekend. Your investment gives businesses a chance to do something unique in the world. Rakuten partners with many small businesses and gives you Cash Back when you shop, on Small Business Saturday and all year long.

Mariko is a high school English teacher who has three children, illegible handwriting and an obsession with mail-order artisan ice cream. She lives in Hawaii, but she makes a point to eat her way through big cities as often as she can.

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