Standing in solidarity with the Black community is a start, but it’s not enough. From signing petitions and attending protests to educating yourself and your peers about the situation at hand, there are plenty of ways to help. One easy way is to shop brands that support the Black Lives Matter movement for things you want and need. Check them out.
Levi’s is donating $100,000 to the ACLU and $100,000 to Live Free. Since 2010, the company has invested $7.3 million to the Pioneers in Justice Program, part of the Levi Strauss Foundation, to support for next generation civil rights and community leaders. Additionally, the foundation has funded Live Free’s Masks for the People Initiative, which provides PPE for essentials workers, newly incarcerated individuals and vulnerable residents in communities of color. Learn more here.
H&M group pledges to make a $500,000 donation to the NAACP Legal Defense and Education Fund, Color of Change and the American Civil Liberties Union (ACLU). It is also creating a stronger relationship with Historically Black Colleges and Universities, mobilizing efforts to increase voter registration and more. Learn more here.
Zappos is working to promote diversity, inclusion and equity within its company. Additionally, the company is donating to Color of Change and the Las Vegas chapter of the NAACP, as well as matching employee donations to organizations that support the Black Lives Matter movement. Learn more here.
Charlotte Tilbury announced in an Instagram post that it started its support with donations to the NAACP, Black Lives Matter, ACLU, Campaign Zero, George Floyd’s Family GoFundMe and Amnesty International. The company plans to share resources, ideas and learnings to better support its teams and take positive action.
Rent the Runway has joined the 15 Percent Pledge, committing to at least 15 percent of the fashion talent the company features and supports are from the Black community, including models in marketing, ambassadors, stylists, photographers and more. The company has also donated $100,000 to the NAACP and Black Visions Collective, plus pledging $1 million to support the launch of Black designers on the site. Learn more here.
Gap brands (Gap, Old Navy and Athleta) pledged a total of $250,000 in donations to the NAACP and Embrace Race. It has committed to standing for representation in the workplace, creating products with purpose that represent its customers and cultural identities and designing marketing that amplifies Black voices and talent. Learn more here.
Overstock.com pledges to increase the diversity of its teams, amplify the voices of its Black employees and foster inclusion and meaningful dialogue, encourage Volunteer Time off to combat racial injustice and Paid Time off to vote and more.
Warby Parker stated in an Instagram post that the company has committed $1 million to organizations and initiatives that fight systemic racism.
Nike has pledged $40 million to support the Black community and it has committed to investing in “organisations that put social justice, education, and addressing racial inequality in America at the centre of [its] work.”
Spanxis donating $100,000 across national organizations focused on combating racial injustice: Black Lives Matter, NAACP Legal Defense and Education Fund and The Minnesota Freedom Fund. The company is also donating an additional $100,000 to organizations in its home of Atlanta.
Coca-Cola has committed $2.5 million in grants from The Coca-Cola Foundation to the NAACP Legal Defense Fund, Equal Justice Initiative and the National Center for Civil and Human Rights. The company is also matching employee donations to these organizations, as well as donations to the 100 Black Men of America and the National CARES Mentoring Movement. Learn more here.
Honest Beautyhas donated $100,000 to the NAACP Legal Defense & Educational Fund and Equal Justice Initiative, as well as doubling employee matching for donations to civil rights organizations. Learn more here.
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