A love of makeup can make us do crazy things, and being surrounded by a rainbow of palettes and powders upon entry into any Sephoracan bring out our inner beauty beast in seconds flat. Here is a breakdown of what happens to us all — whether we’re noob Beauty Insiders or pro-level Sephora VIBs.
1. You enter the dragon’s lair – a.k.a. Sephora store – with a few practical things on your mental shopping list. “Just a refill on my foundation and an eyelash curler, please and thank you,” you tell yourself.
2. You say, “No, thank you,” to the lovely cast member (that’s her actual title, BTW) who offers you a basket because you’re just here for foundation, an eyelash curler and maybe that blue-based red lipstick she’s wearing, because it’s stunning.
3. IT BEGINS.
4. You notice they’ve rearranged the store, moving the Urban Decay display to the front, where you can easily see they are having a build-your-own palette special.
5. You dip one finger into dreamy orange Fireball. (A finger, not a tester brush. Because remember, you’re not shopping for eye shadow. Just that Fenty Beauty foundation, an eyelash curler and definitely that red lipstick.) Oh, how it sparkles.
6. You play the “I just want to hold it” game that you used to play as a kid to see if your mom would break down and buy you a toy if you took it to the register with sad puppy-dog eyes.
7. Then you realize you’re a grown-up with your own money and you can treat yourself for all the adulting you did this week. Plus, you have a Sephora gift card and gifts are meant to be enjoyed, right?
8. And then you remember the Sephora return policy that lets you bring back any item, even if it’s open and used, for a full refund. So if you can’t pull off that Fireball like you pictured, there’s no risk. You’d be insane not to get it.
9. You finally locate the red lipstick and notice it has a sister — a sultry, deep merlot. You test it out on your hand.
10. You think, “What type of eye would I wear with this?” You test a matte gray shadow on your hand.
11. You test a bronze blush. It’s too bronze.
12. You test a mauve.
13. That would go perfectly with a plum lip. You test a plum lip.
14. You suffer a test-frenzy-induced blackout and come to with a full-blown swatch hand.
15. “Hi. Yes, I will take a basket after all, thanks.” She actually has to hold the basket for you while you empty your grimy little hands into it.
16. A cast member notices you using the complimentary makeup remover to return your hand to its normal monochrome hue and reminds you about the magic that is Sephora Color IQ, no swatch hand required.
17. Exhausted, you get in line to buy the beauty products in your basket.
18. You see a charcoal face mask while in line, and you obviously need that, too because skin care is the best care.
19. You blow all your Beauty Insider points on a sample of a new hair care product. Something’s gotta keep this mane in place!
20. You say goodbye to enough money to make packing your lunch for an entire month seem like a great idea. Who cares? You’ll be the most stunning sandwich-eater in the office.
21. You leave.
22. You get home.
23. You realize you forgot the foundation and eyelash curler.
24. But it’s OK! You can continue this shopping spree online with Cash Back at Ebates, Sephora coupons and your Color IQ to be sure all your color selections are perfectly suited for your skin tone.
25. You wonder why you didn’t do this in the first place.
Briana is a shopaholic whose newest obsession is matching top-and-skirt sets (but she also can’t resist a good jumpsuit). She loves rock music, horror movies and is an all-around pop culture junkie. She is, without fail, always down for karaoke. Her blog, Mamafierce, is a chronicle of personal fashion, body positivity and the adventures of motherhood. She lives in the San Francisco Bay Area with her husband, three-year-old son and tortoiseshell cat, Divvy.