The Best Things to Buy in January 2021

A new year offers new possibilities, and it also offers a chance at big savings on items you might have been eyeing in 2020 but never purchased for one reason or another. If you want to save big in January 2021, these are the six best things you can buy during the first month of the year. And, you’ll earn Cash Back on every purchase as a Rakuten member for extra savings.

Meal subscription kits

Many of us want to start the year off with a renewed focus on nutrition, and January is one of the best times to take advantage of big savings from meal delivery services and meal kits like HelloFresh, bistroMD, Blue Apron, Green Chef and Nutrisystem. Some of these services offer complete heat-and-serve meals, and the others send you all the ingredients you need to make a chef-level meal.

Fitness equipment

Fitness equipment is usually discounted in January thanks to the wave of people wanting to get fit in the new year. Aside from November’s Black Friday and Cyber Monday sales, January is the best month to pick up that piece of exercise equipment you’ve been eyeing. Titan Fitness has everything you need to build a complete home gym at a great price. Plus, you’ll earn Cash Back on your purchase.

Check out some great fitness tips on the blog:

Beds and bedding

Is getting more sleep one of your New Year’s resolutions? You’re in luck. January happens to be one of the best times to buy a new bed, a new sheet set or a comforter. Tuft & Needle is offering $150 off mattresses until January 11, and Buffy, maker of incredibly comfortable comforters and sheets, will let you try before you buy. You should also check out the sales from stores like Bed Bath and Beyond, which is offering up to 50% off on bedding.


Holiday decor

I recently covered the best post-holiday sales of 2020, and many of the stores offered huge clearance sales on holiday decorations and seasonal items. Luckily, those sales tend to extend into January. Stores need to make room for the next round of incoming items, so you’ll benefit from discounts up to 80% on Christmas trees, lights, decorations, seasonal clothing and more. My favorite stores for post-holiday sales include Lowe’s, Best Buy, Target and Kohl’s.

Seasonal clothes

Normally, you wouldn’t want to buy seasonal clothes during the actual season (when they’re more expensive), but January is a great time to buy winter clothes. Spring collections will be released sooner than you think, so January is a great time to save big on coats, hats, gloves, boots and more. Macy’s is currently offering 20-60% off in an after-Christmas sale, and the deals will extend well into January.


Aside from President’s Day, January is a good time to purchase that furniture you’ve been eyeing. Overstock, Ashley HomeStore and SimpliHome are all offering big savings from now into the new year, and you can earn Cash Back on every purchase.

You’ll need to become a Rakuten member to save the most in January because you earn Cash Back from every store on this list. It only takes a few minutes to sign up, and it’s completely free, so why wait? Join today.

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