Top Beauty, Makeup & Skincare Black Friday Deals

Black Friday is looking beautiful and booty-filled this year. And we couldn’t be more excited about all the primping, prettifying savings in store and online. Whether you’re shopping for your favorite skincare essentials, snagging glamorous stocking stuffers for makeup-maven besties or using the opportunity to try new products at massive savings, you can browse deals, score big and earn Cash Back when you shop with Rakuten. To help you plan, we’ve rounded up our top predictions (and some insider intel!) for Black Friday 2020. 

Predictions for the Best Beauty and Skincare Deals on Black Friday 2020


Amazon has been releasing amazing deals on the daily since Prime Day earlier in October. They’ll continue doing that until their annual Holiday Dash begins in mid-November. While details are sparse right now, you can expect to get great savings on skincare and makeup beginning, well, right now.


Although Aveda runs a different sale every year (and they’ve yet to release details), you can anticipate saving 20 percent site-wide, plus a gift with purchase. Their Black Friday beauty deals will likely run from Nov. 26 through Dec. 1. For now, you can shop its limited-edition gift sets that any beauty guru will love, or think of it as a little something to treat yourself.


Hold off on buying your favorite tinted moisturizer until Nov. 28. While Bare Minerals is not yet revealing details, the brand is dropping hints that you’ll be able to score pretty significant Black Friday makeup deals during their annual event.

Benefit Cosmetics

Based on Benefits’ 2019 Black Friday sale, we are predicting a cool 25 percent off site-wide. You can scoop up all your faves, and maybe try something new, too! Benefit Cosmetics is offering plenty of Holiday Sets featuring best sellers and customer favorites, so you can shop early for value deals.


No confirmed sale details quite yet, but you can feel pretty Blissed out by our prediction based on 2019’s Black Friday sale: 30 percent off site-wide. 

Bath & Body Works

You can save on all your favorite candles, sprays, washes and scents — even those that rarely go on sale — during Bath & Body Works’ big five-day-long event. It begins in-store from Monday through Wednesday before Thanksgiving. The sale then goes exclusively online on Thursday (Thanksgiving Day), and then is both in-store and online on Black Friday. In the meantime, shop Bath & Body Works’ Top Offers.

If you’re familiar with the retailer’s signature Black Friday tote, for the first time ever this year, the exclusive goodies will be offered in a signature Christmas box. Here’s what’s inside:

  • ‘Tis the Season 3-Wick Candle
  • ‘Tis the Season Gentle Foaming Hand Soap (8.75 fl oz)
  • Crushed Candy Cane Single Wick Candle
  • Crushed Candy Cane Hand Cream (1 fl oz)
  • Crushed Candy Cane PocketBac (1 fl oz)
  • Dahlia Shower Gel (10 fl oz)
  • Dahlia Fine Fragrance Mist (8 fl oz)
  • Dahlia Super Smooth Body Lotion (8 fl oz)
  • Santa Hat PocketBac Holder

Estée Lauder

We anticipate that you’ll be able to score 25 percent off your full purchase during Estée Lauder’s Black Friday event. What’s more, you will probably be able to snag a bunch of amazing samples and freebies. Win-win! At the time of writing, Estée Lauder is doing a Beauty Roulette, which you can spin for three chances to win a can’t-miss offer, like three free full size lipsticks and mascaras with a $75 purchase.


If you want guaranteed savings on your beauty booty, hit up Glossier on Black Friday. We predict the retailer will be gracing us with 20 percent off of everything.

Jo Malone

If you’ve been hankering for one of Jo Malone’s extra-large luxe candles, Black Friday is the right time to snag one for yourself (and maybe gift one to a friend). While this is just a hypothesis, we tend to think the brand will offer 20 percent off site-wide. Here’s to hoping, at least.



The skincare brand has officially announced its Black Friday sale lineup! Black Friday skincare deals have never felt so exciting, and now you can enjoy them for an entire week. From Tuesday, Nov. 24 to Monday, Nov. 30, you can get 25% off any in-store or online purchase with Kiehl’s coupon code CYBER.

  • Get 30% off sitewide with Kiehl’s promo code BEST from now until Nov. 23
  • Cyber Week Deals start Nov. 24.
    • Day 1, Nov. 24: 50% off Hydro-Plumping Serum
    • Day 2, Nov. 25-26: 50% off Hand Salve
    • Day 3, Nov. 26 at 11PM to Nov 27: 50% off Avocado Favorites
    • Day 4, Nov. 28-29: 50% off Calendula Favorites
    • Day 5, Nov. 30: 50% off Body Fuel and other best-sellers
  • Spend $125 or more and you’ll get a special holiday gift with your purchase.

it Cosmetics

This is IT! Your chance to save big on holiday gift sets, makeup must-haves, and all the it Cosmetics products you’ve been wanting to try. While specifics have yet to be released, you can bookmark the brand’s homepage and check back because this is one sale you’re not going to want to miss. Take a look at the Offers, Sales & Promotions page to find hot deals available now, like 30% off select skincare products and holiday gift sets until Nov. 21.


We’re still guessing what L’Occitane will do for Black Friday this year, but, based on previous year’s savings, you’re probably looking at 20 percent off your purchase and, fingers crossed, another major discount on the epic annual beauty advent calendar they release. Until then, sign up for emails to be among the first to know about L’Occitane’s Black Friday deals.


You’ll be able to save big on brands like Grow Gorgeous, Erno Laszlo, Kérastase, Jurlique and more at during their Black Friday sale. Hundreds of products will be slashed in price, so download the brand’s app for exclusive savings during the big Nov. 27th event. Sign up to join the Black Friday waitlist.


Sephora is keeping things pretty hush-hush right now, but if you want to be one of the first to unlock its savings’ secrets, download the app to get exclusive access to early Black Friday deals beginning Nov. 19. Based on previous Black Friday sales, we know you’ll be able to score tons of giftable goodies and save big on essentials you love.

ULTA Beauty

While specifics haven’t been publicized quite yet, we know you’re going to get excited about Ulta’s big Black Friday affair. Based on previous years, we know you can save up to 50 percent on makeup and beauty buys. For example, last year, the Anastasia Beverly Hills Sun Dipped Glow Kit was marked down from $40 to $24. The sale officially kicks off on Nov. 27, but ULTA might surprise us with early access (as they’ve previously done), so do your browsing due diligence and check back often. 

Stocking up on beauty arsenal essentials has never felt this rewarding. Save big and earn Cash Back when you shop all the Black Friday beauty deals with Rakuten. Spending less (and getting more!) looks good on you.

Lauren is a digital editor, freelance writer, and Instagram aficionado with a feisty five-year-old boy and a sassy two-year-old diva at home. With a passion for family, travel, style, and alliteration, she spends her days chasing children, chugging coffee, and daydreaming about sleep. As a veteran lifestyle editor and media mom, Lauren loves to find ways to make the aspirational attainable for all the overwhelmed parents out there—because we really need to stick together! Lauren lives with her husband and kiddos in the suburbs of New York City.

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