Born from a passion for surfing and the open ocean, O’Neill has become a global symbol of surf, snow and youth culture. It began as a small surf shop in 1952 and went on to pioneer the modern wetsuit. O’Neill is headquartered in Santa Cruz, California, where it designs performance-driven wetsuits, board shorts, swimwear, snow outerwear and casual apparel that blend technical innovation with laid-back California style. With deep roots in action sports, O’Neill supports athletes and outdoor enthusiasts around the world.
Top Product Categories
- Surfwear and apparel: O’Neill’s laid-back beach vibe is evident in its surfwear and everyday clothing, from graphic tees to casual layers.
- Swimwear: Board shorts and swimsuits lead the brand’s line of apparel for water sports and the beach.
- Wetsuits: O’Neill pioneered the iconic neoprene wetsuit, and it’s still a leader in the space.
- Snow wear: Get away from the beach and head to the mountains with O’Neill’s cold-weather and snow-sports apparel.
- Accessories: Add-ons like hats and bags round out the brand’s collection of surf lifestyle products.
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