Join. Shop. Help kids in need.

Join Rakuten and spend $25. We’ll match the $25 and donate it to Eat. Learn. Play. to help underprivileged youth.

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Our Mission

Talent is evenly distributed. Opportunity isn’t. Join forces with Stephen and Ayesha Curry to help kids overcome three of the biggest challenges they face today. Together, Eat. Learn. Play. and Rakuten are committed to strengthening America’s kids, families and communities.

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One in six kids is affected by hunger.

We aim to end childhood hunger and make sure every kid has access to nutritious food.


Students from low-income communities face constant obstacles along their pathway to education.

Let’s bring quality education to all learners from early childhood to college graduation.


Three in four kids don’t get enough physical activity.

We’ll work to provide safe places for every child to play and be active.

About Rakuten

Along with giving back to the community, Rakuten rewards members with Cash Back for their everyday purchases. Whether you use the Cash Back to support your community or to reach your financial goals, you know your dollar always goes further with Rakuten.

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A huge thanks from the Currys

Let’s work together to create a bright future for every child. To learn more about the foundation and how you can help, visit Eat. Learn. Play. From the bottom of our hearts, thank you for your support.

– Stephen and Ayesha Curry

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