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Black Friday 2018 Means Deals!

Get ready for amazing Black Friday deals and the biggest Black Friday sales! The day after Thanksgiving, also known as Cyber Black Friday or Cyber Friday, kicks off the official holiday shopping season. Whatever you call it, Black Friday is all about hot deals, smart bargains, deep discounts, and more. And it’s the ideal time for you to shop Rakuten.com to find all the gifts you want (for your family, pets, your house, or even yourself!). Our Daily Deals page is a great roundup of the top Black Friday deals today, and throughout the site, you’ll also have the chance to earn Rakuten Super Points™ with all your holiday shopping. That makes Rakuten.com’s Black Friday specials even more valuable, because points come with a big payoff for you: extra savings!

Why shop Black Friday online at Rakuten.com?

  • Electronics: Get Black Friday tech deals on the very newest and latest laptops, desktops, headphones, cameras, TVs, video games, and more from top brands like Apple, Dell, Samsung, and Xbox.
  • Toys: Guarantee fun with this year’s must-haves for babies, toddlers, and kids. Shop stuffed animals, robotic pets, building sets, action figures, and board games from brands including Lego, Hasbro, Disney, and Marvel.
  • Home: Cozy up the home for the holidays with new bedding and towels, appliances, furniture, seasonal paper goods (wrapping paper, cards, ribbon), and holiday décor (Christmas trees, ornaments, candles, and more) from brands like Dyson, Cuisinart, Nest, and Ring. Entertain in style with our guest prep guide .
  • Apparel & Accessories: Find something to please everyone on your gift list from our huge selection of shoes, clothes, fashion, jewelry and watches from brands such as Asics, Puma, Timex, and Ray-Ban.
  • Beauty & Personal Care: Get ready to look and feel great at holiday events (plus pick out some presents) with a range of fragrances, makeup, electric toothbrushes and shavers, plus grooming necessities from brands including Panasonic, Philips, Kiehl’s and L’Oreal.
  • Sports & Fitness: Gear up for the great outdoors and your favorite sports, including golf, racquet sports, and cycling from brands you love.
  • Pets: Spoil your dogs, cats, birds, and other animals with snacks, toys, playpens, grooming tools, apparel and accessories.

Not sure where to start? You can also shop by price. We make it easy for you by rounding up the best deals under $25, under $75, under $200, and all the way up to under $500. If you need more inspiration, head on over to our holiday gift guide for more specials, sweet deals, and savings. These unbelievable Black Friday deals won’t wait, so you can’t either!