Shop LC is a live TV shopping channel and e-commerce destination based in Austin, Texas, specializing in fine jewelry, gemstones, lab-grown diamonds, fashion, beauty, and lifestyle. Founded in 2007 and backed by Vaibhav Global Limited — one of the world's largest direct-to-consumer jewelry manufacturers — Shop LC sources stones and metals directly, cutting out the middlemen that inflate prices at traditional retailers. Shop LC broadcasts live 24 hours a day to more than 100 million U.S. households.
Named one of USA TODAY's Most Trusted Brands of 2026, Shop LC has earned national recognition for combining accessible luxury with genuine quality. The brand's collections have been featured on NBC's TODAY Show, where a Valentine's Day exclusive sold out 5,000 units in under one hour. Shop LC is also a PR Daily 2025 Marketing Awards finalist and a recipient of the Top Sustainability Community Catalyst Award at the 2025 Jewelry World Awards.
Every item sold funds a meal for a child facing food insecurity through Shop LC's Your Purchase Feeds program — delivering more than 55 million meals to date, with a goal of one million meals per day by 2040. Rakuten members earn cash back on all qualifying purchases at shoplc.com.
Top Shop LC Product Lines
Luxuriant — Shop LC's premier lab-grown diamond collection, delivering certified diamond brilliance at a fraction of traditional retail pricing
Rhapsody — fine jewelry in pure 950 platinum and 18K gold with precious gemstones
D'Joy — expressive, occasion-ready designs across a wide range of styles and price points
The Grand Pelle — handcrafted luxury handbags and accessories in genuine exotic python leather, with pieces designed to last generations
LIVMORE — everyday essentials spanning home décor, apparel, and wellness, starting at $10
Marigold and Lotus — botanical skincare rooted in natural ingredients including rose water, jojoba oil, and aloe vera, free from parabens and sulfates
Top Brands sold at Shop LC
Clinical Results 24/7 — science-backed skincare developed in collaboration with NASA research, targeting visible anti-aging results around the clock
The Lab Direct — therapeutic skincare formulated by industry veteran David Pollock, with clinically proven vitamins and proteins
Holiday Pages
