Maven (mā-vən): 1. A trusted expert 2. One with knowledge based on accumulation of experience. We are Maven – a company focused on the design and creation of innovative products for, and by, the modern outdoorsman. We deliver world-class optics straight to the user with no middlemen and no retail markup. Built around a direct to consumer business model, we're able to introduce products that compete with the major European brands, all while eliminating retail markup from stores. At Maven, we refuse to compromise our mountain town roots to follow the well-worn path to a dollar. We choose instead to make game-changing gear and use it in the places and pursuits that inspire us…everyday. We all know from years in the backcountry that quality, adaptability and relationships are paramount to any successful outing. So Maven focuses on the fundamentals – clean, simple designs with the very best modern materials and technologies – to create uncompromising gear. We're redefining optics one maven at a time.
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