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A Designer's Research Manual : Succeed in Design by Knowing Your Clients and What They Really Need (Paperback)

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Product Overview

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

Specifications

Publisher Rockport Pub
Mfg Part# 9781592535576
SKU 210917878
Format Paperback
ISBN10 1592535577
Release Date 3/31/2009
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