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A Framework for Marketing Management (Paperback)

Author: Kotler, Philip

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Product Overview

"Framework for Marketing Management" is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

Specifications

Publisher Pearson College Div
Mfg Part# 9780132539302
SKU 219568966
Format Paperback
ISBN10 0132539306
Release Date 2/14/2011
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0005
Number of Pages 0332
Publisher Prentice Hall
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