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Addicted Customers (Hardcover)

Author: Todor, John I.

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Product Overview

Much has been written and discussed about building stronger customer relationships, especially in relation to trust and loyalty. But a huge component has been missing, until now. ADDICTED CUSTOMERS provides information seen nowhere else. Based on solid research in psychology, combined with real world methodologies, you will learn: - The two distinct buying personalities that customers employ - How to help avoid the triggers that "turn on" the less desirable personality - Strategies to engage the personality that leads to loyalty and commitment - The psychological prinicples that underlie compelling customer experiences - Real world examples of successful companies that apply these principles

Specifications

Publisher Silverado Press
Mfg Part# 9781934198315
SKU 203356004
Format Hardcover
ISBN10 1934198315
Release Date 4/10/2007
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$24.98 + free shipping
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