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Advertising Photography : A Straightforward Guide to a Complex Industry (Paperback)

Author: Lesko, Lou

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Product Overview

Written for both advertising photographers and those who are merely enthusiasts, Advertising Photography focuses on the advertising world, presenting the industry through real-world experience. To get ahead of the commercial advertising world, you need to be a master social networker, a savvy bid creator, a marketing guru, and a politician. This book includes key strategies to become skillful in each of these areas with advice from some of the top image-makers. Illustrated throughout with professional photographs, the book not only discusses various genres as a whole, but includes individual chapters for the most popular advertising genres, such as Fashion, Celebrity, Food, Car, and Travel. This book is the ideal read for anyone interested in in-depth coverage of the commercial photography and advertising industry.


Publisher Cengage Learning Ptr
Mfg Part# 9781598634068
SKU 204495692
Format Paperback
ISBN10 1598634062
Release Date 10/30/2007
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