shop by

Apples, Insights And Mad Inventors : An Entertaining Analysis Of Modern Marketing (Hardcover)

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

"Apples, Insights and Mad Inventors" is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry''s best-known names - Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.


Publisher John Wiley & Sons Inc
Mfg Part# 9780470029152
SKU 202693535
Format Hardcover
ISBN10 0470029153
Release Date 8/13/2012
Product Attributes
Book Format Hardcover
Number of Pages 0164
Publisher John Wiley & Sons
Sold Out
Sorry, you missed the deal!
This product is currently not available.
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details