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Applied Mass Communication Theory : A Guide for Media Practitioners (Paperback)

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Product Overview

"Applied Mass Communication Theory: A Guide for Media Practitioners" bridges a review of theory to the contemporary work of media professionals. The book is organized into three units. The first, "Mass Communication Theory and Research," provides a framework for constructing an undergraduate research project, which is often required for upper-level mass communication courses. The second, "Mass Communication Theories," presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. Finally, Unit 3, "Bridge to the Real World," provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.

Specifications

Publisher Taylor & Francis
Mfg Part# 9780205548736
SKU 205868161
Format Paperback
ISBN10 0205548733
Release Date 1/18/2008
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0291
Publisher Allyn & Bacon
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