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Brand Management 101 : 101 Lessons from Real-World Marketing (Paperback)

Author: Dhar, Mainak

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Product Overview

101 Lessons from Real-World Marketing

Discarding elaborate theories, models and jargon for common sense and street-smart advice, "Brand Management 101" offers a refreshing new look into the world of Marketing based on lessons learnt in the real world. Whether you''re a Marketer, a student or someone with an interest in the subject, you won''t think of Marketing quite the same way again after reading "Brand Management 101"!
101 Lessons from real world Marketing-What developing great TV advertising and dating have in common.
Why shopping is like speed dating.
What dealing with a burglar in your home can teach you about defending against competition.
What Greek mythology can teach you about pricing decisions.
The Ps of Marketing no textbook teaches you about.

And much more...


Publisher John Wiley & Sons Inc
Mfg Part# 9780470822296
SKU 204522926
Format Paperback
ISBN10 0470822295
Release Date 11/26/2007
Product Attributes
Book Format Paperback
Number of Pages 0200
Publisher John Wiley & Sons
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