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Brand Triad: Toolbox for Strategic Brand Assessment and Repositioning (Hardcover)

Author: Nissim, Bill

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Product Overview

Organizations of all kinds forge their brand''s strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand''s journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand''s current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.


Mfg Part# 9780595513550
SKU 210406424
Format Hardcover
ISBN10 0595513557
Release Date 11/17/2008
Product Attributes
Book Format Hardcover
Number of Pages 0132
$23.22 + $2.75 shipping
$24.95 You save $1.73 (6%)
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