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Brands & Gaming : The Computer Gaming Phenomenon and Its Impact on Brands and Businesses (Hardcover)

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Product Overview

This is the first major study of brands in the computer gaming industry and shows the huge opportunities for brand development.

Specifications

Publisher Palgrave MacMillan
Mfg Part# 9781403998972
SKU 202128370
Format Hardcover
ISBN10 1403998973
Release Date 4/10/2007
Product Attributes
Book Format Hardcover
Number of Pages 0168
Publisher Palgrave MacMillan
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