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Changing the Channel : 12 Easy Ways to Make Millions for Your Business (Hardcover)

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Product Overview

The use of multiple marketing channels in conjunction with one another is called "multi-channel marketing." Ideal for business owners and marketers, this resource guides readers in creating, maintaining, and profiting from a multi-channel marketing campaign.

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780470375020
SKU 208001529
Format Hardcover
ISBN10 0470375027
Release Date 10/1/2008
Product Attributes
Book Format Hardcover
Number of Pages 0286
Publisher John Wiley & Sons
Series Part 10
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