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Commodity Advertising : The Economics and Measurement of Generic Programs (Hardcover)

Author: Forker, Olan D.

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Product Overview

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Specifications

Publisher Lexington Books
Mfg Part# 9780029104057
SKU 204884031
Format Hardcover
ISBN10 002910405X
Release Date 4/1/1993
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