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Contemporary Visual Merchandising and Environmental Design (Paperback)

Author: Diamond, Jay

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Product Overview

The trusted visual merchandising resource for students and professionals alike,CONTEMPORARY VISUAL MERCHANDISING, 5/e introduces every aspect of modern visual merchandising, from point-of-purchase displays to signage. Replete with photos and illustrations, it illuminates the fundamentals of good design, walks through projects from concept to completion, and presents unique strategies for bringing charm, distinction, and excitement to any store. Updated throughout, this edition adds a new chapter on visual merchandising to multicultural consumers, and another on green initiatives and environmentally-aware visual design. It contains new examples and artwork from retailers of all sizes, including an expanded 24-page full-color section.

Specifications

Publisher Pearson College Div
Mfg Part# 9780135007617
SKU 212646212
Format Paperback
ISBN10 0135007615
Release Date 2/16/2010
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0005
Number of Pages 0344
Publisher Prentice Hall
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