shop by
Category
items
0 

Counterintuitive Marketing : Achieve Great Results Using Common Sense (Paperback)

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers.

In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions intuitively, instinctively, quickly, and, unfortunately, disastrously.

In this informative and enlightening book, Clancy and Krieg confront these "over-and-over-again" marketers, who don't have time to do it right the first time, but endless time and a company bankroll to do it wrong over and over again. The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance.

Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions are made today with how they should be made. The authors give equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs.

Readers will discover in this iconoclastic treasure chest hundreds of penetrating insights that have enabled the authors' firm, Copernicus, to transform companies and become a "brand guardian" to the Fortune 500 and emerging businesses around the world. The tools to create exceptional marketing programs really do exist, and they are all here in Counterintuitive Marketing, the ultimate practical guide for any company of any size.

Specifications

Publisher Free Pr
Mfg Part# 9781439167250
SKU 211540106
Format Paperback
ISBN10 1439167257
Release Date 8/5/2009
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0368
Publisher Free Press

More Buying Options

Seller Infomation Price & Shipping  
BookCloseouts $6.99 + $3.99 shipping
Condition: Brand New
In Stock
New, unread, publisher over-stock copies. 100% Satisfaction Guarantee! Usually Ships in 1 to 2 business days.
Usually ships in 1 to 2 business days
Add to Cart
VNHM SHOP $24.98 + free shipping
Condition: Brand New
In Stock

Usually ships in 1 to 2 business days
Add to Cart
loading
$6.99 + $3.99 shipping
$23.95 You save $16.96 (70%)
Rakuten Super Points Earn 7 ($0.07) Rakuten Super Points™
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
Get this item for
(price with shipping)
(redeem points)
Format: Paperback
Condition: Brand New
In Stock. Usually Ships in 1 to 2 business days
Please select an option to buy
Add to Cart

Sold By:  BookCloseouts
What is a Marketplace and Shop Owner?
  • Our marketplace is a platform where approved third-party retailers (Shop Owners) can sell their products
  • Items are sold and shipped by Shop Owners
  • Your credit card and personal information remain secure; Rakuten.com meets all PCI Security Standards.
  • Purchases can only be returned to the Shop Owner
  • All purchases receive Rakuten Super Points™
ADVERTISEMENT
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details
Buy From Other Sellers (2)
kobo
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders

WHY KOBO?

We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in the U.S.

SHOPPING ON KOBO

You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo
ADVERTISEMENT
ADVERTISEMENT