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Cracking the Code : How to Win Hearts, Change Minds, and Restore America's Original Vision (Paperback)

Author: Hartmann, Thom

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Product Overview

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It''s not an escalation in Iraq, it''s a surge; it''s not the inheritance tax, it''s the death tax; it''s not drilling for oil, it''s exploring for energy. Conservatives didn''t intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can''t learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

Specifications

Publisher Ingram Pub Services
Mfg Part# 9781576756270
SKU 207677953
Format Paperback
ISBN10 1576756270
Release Date 9/1/2008
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0223
Publisher Berrett-Koehler Publishers
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