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Design-Driven Innovation : Changing the Rules of Competition by Radically Innovating What Things Mean (Hardcover)

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Product Overview

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don''t push new technologies; they push new meanings.

Specifications

Publisher Perseus Distribution Services
Mfg Part# 9781422124826
SKU 207650182
Format Hardcover
ISBN10 1422124827
Release Date 8/1/2009
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0288
Publisher Harvard Business School Press
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