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Digital Play : The Interaction of Technology, Culture, and Marketing (Hardcover)

Author: Kline, Stephen

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Product Overview

A uniquely critical study of video gaming that blends perspectives from political economy, cultural studies, and communications theory. Digital Play offers a uniquely critical analysis of interactive media. Inspired by the work of Raymond Williams, the book traces the development of video gaming from its humble origins in hacker circles to its current status as a $20 billion global cultural industry. Stephen Kline, Nick Dyer-Witheford, and Greig de Peuter systematically debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that design and market video games to youthful audiences. They reveal that the ascent of this new communications industry has been anything but smooth and inevitable. From Atari to Microsoft, Space Invaders to The Sims, the authors uncover the successive crises that forced game makers, faced with constant instabilities in the global entertainment sector, to become increasingly innovative.

Specifications

Publisher McGill Queens Univ Pr
Mfg Part# 9780773525436
SKU 202424877
Format Hardcover
ISBN10 0773525432
Release Date 6/11/2013
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