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E-Business & E-Commerce Management : Strategy, Implementation and Practice (Paperback)

Author: Chaffey, Dave

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Product Overview

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Specifications

Publisher Pearson
Mfg Part# 9780273752011
SKU 224512919
Format Paperback
ISBN10 0273752014
Release Date 10/31/2011
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0005
Number of Pages 0768
Publisher Prentice Hall
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