shop by
Category
items
0 

Econovation : The Red, White, and Blue Pill for Arousing Innovation (Hardcover)

Author: Faktor, Steve

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

Over the last 20 years, China fed our zombie-like appetite for iPhones, Prada and Snuggies. At the same time, its biggest customer, the US, found itself in debt, under-educated, and covered with recreational tattoos. So now what? Will America wallow in mediocrity like Greece or some C-list celebrity? Or, will our legendary ingenuity save us from Tweeting...and eating our way to irrelevance? Econovation is a bold, witty response to those questions that doesn't rely on miracles or government for answers. It challenges business leaders to think differently about the next decade of the US economy and respond with big, sustainable innovations. Written by Steve Faktor, former Vice President of Growth & Innovation and head of the Chairman's Innovation Fund at American Express, Econovation is a trends book on steroids. It's bursting with practical, thought-provoking ideas no executive, entrepreneur or Fed Chairman can afford to miss.

Most importantly, Econovation envisions a very different future. It's one ruled by "producerism", not consumerism. It's a future in which real innovators must do more than slide a greasy finger over the screen of an iPad. Econovation uncovers opportunities in unexpected places. You'll learn how to:

  • Capitalize on a market that will go from making nothing to making everything...for China.
  • Use psychological pricing and some crafty tricks from Google to reduce reliance on tapped-out consumers
  • Sell to consumers whose new identities will be based on what they create, not what they buy, click or super-size
  • Seduce a desperate government to finance your business, then feed you pancakes in the morning
  • Motivate tomorrow's employee with social currency instead of the green, depreciating kind
  • Upgrade your business and your kids with a little help from Mormons and kindergartners with hacksaws

Econovation is a fresh perspective on a future we've taken for granted. It empowers readers to think big, dream big, and conquer economic conditions that will paralyze others. With a hefty dose of data, humor, and actionable ideas, Econovation offers insight and amusement in one, convenient place - a rare treat for a business book.

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9781118054000
SKU 222071727
Format Hardcover
ISBN10 1118054008
Release Date 6/6/2011
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0214
Publisher John Wiley & Sons
loading
Sold Out
Sorry, you missed the deal!
This product is currently not available.
ADVERTISEMENT
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details
Buy From Other Sellers (0)
kobo
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders

WHY KOBO?

We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in the U.S.

SHOPPING ON KOBO

You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo
ADVERTISEMENT
ADVERTISEMENT