shop by

Ethical Marketing and the New Consumer (Hardcover)

Author: Arnold, Chris

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

"Chris''s book for new consumers is timely and welcome. We are powerful beyond measure. That''s our deepest fear.

It''s such a delusion that we are powerless. If we''d just ''clean up our own act'' - the whole world must change.

That''s the power of a single ethical consumer in a globally interconnected world."
--Dave Hampton - the carbon coach

"Read it. Use it. This book is full of gems for anyone involved in marketing to the modern consumer. It explores new ideas, challenges some old ones and will definitely give you a better understanding of what really makes today''s ethical consumers tick. "Ethical Marketing and the New Consumer" is easy to dip into but much harder to put down."
--Chantal Cooke, co-founder of Passion for the Planet radio


Publisher John Wiley & Sons Inc
Mfg Part# 9780470743027
SKU 210615032
Format Hardcover
ISBN10 0470743026
Release Date 10/1/2009
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0272
Publisher John Wiley & Sons
Sold Out
Sorry, you missed the deal!
This product is currently not available.
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details
Buy From Other Sellers (0)
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders


We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in the U.S.


You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo