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Fake Stuff : China and the Rise of Counterfeit Goods (Hardcover)

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Product Overview

Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the opportunity to profit from fake stuff, that is counterfeit goods that rely on our fascination with brand names. Students will discover how the names and logos embroidered and printed on their own clothes carry their own price tag above and beyond the use value of the products themselves. The book provides a wonderful introduction for students to global markets and their role in determining how they function.

Specifications

Publisher Routledge
Mfg Part# 9780415883023
SKU 214526373
Format Hardcover
ISBN10 0415883024
Release Date 2/15/2011
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0104
Publisher Routledge
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