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Franchising : An Entrepreneur's Guide (Paperback)

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Product Overview

This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the franchisor-franchisee relationship: first, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties.

Specifications

Publisher Custom Pub
Mfg Part# 9780759367050
SKU 207903098
Format Paperback
ISBN10 0759367051
Release Date 12/14/2007
Product Attributes
Book Format Paperback
Edition 0004
Number of Pages 0656
Publisher Custom Pub. Co.
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