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Fundraising for Dummies (Paperback)

Author: Mutz, John

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Product Overview

The fun and easy way to raise money for your cause

Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law.

  • Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States
  • Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies
  • Covers grassroots online fundraising and how to host big events on a shoestring budget

You'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!

Specifications

Publisher For Dummies
Mfg Part# 9780470568408
SKU 211986554
Format Paperback
ISBN10 0470568402
Release Date 3/8/2010
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0003
Number of Pages 0366
Publisher For Dummies
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