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Game-Changing Strategies : How to Create New Market Space in Established Industries by Breaking the Rules (Hardcover)

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Product Overview

"Game-Changing Strategies" explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780470276877
SKU 206796624
Format Hardcover
ISBN10 0470276878
Release Date 5/23/2008
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0222
Publisher Jossey-Bass
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