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Going Global : An Information Sourcebook for Small and Medium-sized Businesses (Paperback)

Author: Awe, Susan C.

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Product Overview

This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies.

? Includes chapters on specific aspects of developing and expanding an SME globally, including creating a business plan and building a website

? Lengthy bibliographies are included at the end of each chapter, listing and evaluating print and electronic resources for the international SME entrepreneur

? A brief glossary defines international trade terms

? A helpful index provides additional access points to information resources including authors, titles, and keywords

? An appendix of additional resources organized by regions of the world includes many additional resources not described in individual chapters

? Takes readers through a step-by-step process, from planning and market analysis to sustaining international trade and using the internet globally


Publisher Libraries Unltd Inc
Mfg Part# 9781591586517
SKU 211304754
Format Paperback
ISBN10 1591586518
Release Date 8/5/2009
$65.55 + free shipping
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