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Guerrilla Marketing For Dummies (Paperback)

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Product Overview

Timely advice on using hip, irreverent methods to connect with consumers

"Guerrilla Marketing For Dummies" provides entrepreneurs and small to mid-size businesses with cutting-edge, unconventional marketing solutions that achieve maximum results from minimal resources. Using a hands-on approach, this savvy guide covers such hot trends as buzz marketing, product placement, viral marketing, grassroots marketing, and experiential marketing. It shows readers how, using equal parts hard work and imagination, they can cut through the constant marketing clamor to get the consumer''s attention where he or she lives, works, and plays. Also addressed are new online media options and blogs as avenues for reaching the target market and differentiating products and brands from the competition.

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780470289679
SKU 208120540
Format Paperback
ISBN10 0470289678
Release Date 10/1/2008
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0351
Publisher For Dummies
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$22.99 You save $17.00 (73%)
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