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In Pursuit of the Common Good (Paperback)

Author: Newman, Paul

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Product Overview

Describes how the authors conceived a venture to promote a brand of all-natural foods to poke fun at traditional marketing, their surprise success and its offbeat growth into a full-fledged enterprise, and the decision to use the companys profits to promote philanthropic causes. Originally published as Shameless Exploitation in Pursuit of the Common Good. Reprint. 25,000 first printing. *Author: Newman, Paul/ Hotchner, A. E. *Publication Date: 2008/08/12 *Number of Pages: 247 *Binding Type: Paperback *Language: English *Depth: 0.75 *Width: 5.50 *Height: 8.00

Specifications

Publisher Crown Businss
Mfg Part# 9780767929974
SKU 207973362
Format Paperback
ISBN10 0767929977
Release Date 9/16/2008
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0272
Publisher Broadway Books
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