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Information Quality Applied : Best Practices for Improving Business Information, Processes, and Systems (Hardcover)

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Product Overview

How to apply data quality management techniques to marketing, sales, and other specific business units

Author and information quality management expert Larry English returns with a sequel to his much-acclaimed book, Improving Data Warehouse and Business Information Quality. In this new book he takes a hands-on approach, showing how to apply the concepts outlined in the first book to specific business areas like marketing, sales, finance, and human resources.

The book presents real-world scenarios so you can see how to meld data quality concepts to specific business areas such as supply chain management, product and service development, customer care, and others. Step-by-step instruction, practical techniques, and helpful templates from the author help you immediately apply best practices and start modeling your own quality initiatives.

  • Maintaining the quality and accuracy of business data is crucial; database managers are in need of specific guidance for data quality management in all key business areas
  • Information Quality Applied offers IT, database, and business managers step-by-step instruction in setting up methodical and effective procedures
  • The book provides specifics if you have to manage data quality in marketing, sales, customer care, supply chain management, product and service management, human resources, or finance
  • The author includes templates that readers can put to immedate use for modeling their own quality initiatives
  • A Companion Web site provides templates, updates to the book, and links to related sites


Publisher John Wiley & Sons Inc
Mfg Part# 9780470134474
SKU 205692091
Format Hardcover
ISBN10 047013447X
Release Date 9/28/2009
Product Attributes
Book Format Hardcover
Number of Pages 0802
Publisher John Wiley & Sons
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