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Interactive Services Marketing (Paperback)

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Product Overview

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

Specifications

Publisher South-Western Pub
Mfg Part# 9780618641802
SKU 206460835
Format Paperback
ISBN10 0618641807
Release Date 8/14/2007
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0003
Number of Pages 0276
Publisher Houghton Mifflin Harcourt (HMH)
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