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International Marketing in the Network Economy : A Knowledge-Based Approach (Hardcover)

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Product Overview

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

Specifications

Publisher Palgrave MacMillan
Mfg Part# 9780230515703
SKU 204470785
Format Hardcover
ISBN10 0230515703
Release Date 5/21/2012
Product Attributes
Book Format Hardcover
Number of Pages 0254
Publisher Palgrave MacMillan
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