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Kleppner's Advertising Procedure (Hardcover)

Author: Lane, Ron W.

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Product Overview

An all-inclusive introduction to the exciting and dynamic world of advertising. "Kleppner''s Advertising Procedure" introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm''s marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.

Specifications

Publisher Pearson College Div
Mfg Part# 9780136110828
SKU 212646291
Format Hardcover
ISBN10 0136110827
Release Date 1/25/2010
Product Attributes
eBooks Kobo
Book Format Hardcover
Edition 0018
Number of Pages 0817
Publisher Prentice Hall
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