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Leisure Travel: Making It a Growth Market...Again! (Hardcover)

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Product Overview

The author, a leading travel industry expert, has spent 25 years compiling data for this book. Beginning with an overview of the leisure travel market, he then presents a psychologically based allocentrism-psychocentrism framework that explains why people do or do not travel, their various types of vacations, expectations and sources of dissatisfaction. Also included are numerous ways in which hotels, tour operators, airlines, travel agencies, car rentals, food services and other businesses can protect themselves during down swings and even prosper. *Author: Plog, Stanley C./ Plog *Binding Type: Hardcover *Number of Pages: 256 *Publication Date: 1991/06/18 *Language: English *Dimensions: 9.30 x 6.41 x 0.90 inches


Publisher John Wiley & Sons
Mfg Part# 9780471529521
SKU 207534950
Format Hardcover
ISBN10 0471529524
Release Date 3/3/2008
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