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Manageing Technology and Innovation for Competitive Advantage (Paperback)

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Product Overview

This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e.g., globalization, time compression, technology integration--and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes--T-M matrix, environmental drivers, process of decision making, competitive vs collaborative approaches, and value creation--are followed throughout. Technology Environment; Processes Of Technology Change: Innovation And Diffusion; Technology And Competition; Process Innovation, Value Chains And Organization; Technology Intelligence; Technology Strategy: Collaborative Mode; Appropriation Of Technology; Deployment In New Products; Deployment Of Technology In The Value Chain; Organizing For Innovation; Intellectual Property Strategy; Project Valuation And Financing.For Chief Technology Officers; Directors of Technology, R&D, Product Development, Operations; Chief Information Officers.

Specifications

Publisher Pearson College Div
Mfg Part# 9780130305060
SKU 33711801
Format Paperback
ISBN10 0130305065
Release Date 12/22/2011
Product Attributes
Book Format Paperback
Number of Pages 0510
Publisher Prentice Hall
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