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Managing Green Issues (Hardcover)

Author: Curtin, Tom

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Product Overview

The management of environmental or green issues has become a key concern for many companies. Green issues have an enormous influence how an organization is seen and how its reputation is judged, and consequentially it has huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This revised and updated book contains much practical advice, with engaging case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.
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Publisher Palgrave MacMillan
Mfg Part# 9780230500037
SKU 203480853
Format Hardcover
ISBN10 023050003X
Release Date 4/10/2007
Product Attributes
Book Format Hardcover
Edition 0002
Number of Pages 0208
Publisher Palgrave MacMillan
$63.57 + free shipping
$75.00 You save $11.43 (15%)
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Format: Hardcover
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