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Marketing and Public Relations for Libraries (Paperback)

Author: Kies, Cosette

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Product Overview

Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries. *Author: Kies, Cosette N. *Series Title: Library Administration *Series Number: 10 *Binding Type: Paperback *Number of Pages: 213 *Publication Date: 1987/01/01 *Language: English *Dimensions: 5.50 x 8.50 x 0.49 inches

Specifications

Publisher Rowman & Littlefield Pub Inc
Mfg Part# 9780810846562
SKU 207384225
Format Paperback
ISBN10 081084656X
Release Date 7/8/2010

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