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Marketing De Guerrilla : Secretos Para Obtener Grandes Ganancias Con Su Pequena O Mediana Empresa (Paperback)

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Product Overview

When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this editions, completely revised & expanded, identifies the following:

The fastest-growing markets for the 21st century, with suggestions on how to reach them.

Special strategies for forming strategic marketing alliances with other businesses.

The latest tactics for independent contractors & those who do business on the telephone.

Up-to-date information on the Internet & other technologies than held the guerrilla entrepreneur choose the proper business & make it grow.

Management lessons for the entrepreneur in the 21st cent

Specifications

Publisher Morgan James Pub
Mfg Part# 9781600375125
SKU 210753006
Format Paperback
ISBN10 160037512X
Release Date 8/5/2009
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$20.69 + free shipping
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