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Marketing DeMystified : A Self-teaching Guide (Paperback)

Author: Anselmo, Donna

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Product Overview

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management,and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps youmaster all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.

This fast and easy guide covers:

  • Marketing?s four Ps . . . plus three?planning, positioning, and people
  • Tactics for organizing a research-driven campaign
  • Strategies for leading a marketing team
  • Techniques for branding from the inside out
  • Case studies of marketing successes and failures

Simple enough for a novice or student, but challenging enough for a veteran marketing manager,Marketing DeMystified is the most thorough and simple shortcut todecoding key marketing concepts and principles.

Specifications

Publisher McGraw-Hill
Mfg Part# 9780071713917
SKU 212984907
Format Paperback
ISBN10 0071713913
Release Date 7/26/2010
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0379
Publisher McGraw-Hill
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