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MarketPsych : How to Manage Fear and Build Your Investor Identity (Hardcover)

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"MarketPysch is an important step in taking the held of behavioral finance from the quaint and theoretical to the powerful and practical. Backed by the new research in neuroscience and loaded with techniques tailored to your individual investor personality type, this book is a must-read for the active investor"?Stephen M. Horan, PhD, CFA, Head, Professional Education Content and Private Wealth, CFA Institute

"As someone whose work in the 1970's and 1980's first highlighted the importance of the prefrontal cortex and limbic system to financial decision making, I can say that this book not only takes that idea and runs with it, but does so in an insightful, practical, and entertaining way."?Hersh Shefrin, author of Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing

"Peterson and Murtha have channeled the science of behavioral finance to help average investors master their emotions and, in doing so, grant them control over their financial futures. This is a holistic, powerful, and extremely practical book?it's head and shoulders above the pack."?Robert Frick, Senior Editor, Kiplinger's Personal Finance

"Cartoonist and animator Walt Kelly's comic strip character Pogo's now-famous quote, 'We have met the enemy and he is us,' is a befitting rendition of what most investors realize but have difficulty controlling?themselves. MarketPsych provides well-researched solutions for investors to heed. Knowing your own propensity to the temptations and emotional foibles of the financial markets is the critical step to making sound choices "?Arnold Wood, President and Chief Executive Officer, Martingale Asset Management

"The average investor is bombarded with over-the-top media reports and struggling with their own basic human behaviors. The odds are stacked against the average investor. Richard and Frank's book on dealing with fear and building your investor identity is designed to tilt the odds and is a must-read for all investors."?Oliver Murray, President and Chief Executive Officer, Brandes Investment Partners & Co.

Investing well is not about the markets?it's about you. The markets will do what they do, which is fluctuate. The question is, as the markets fluctuate, what do you do?

While you may not think that your investment performance is affected by who you are, think again. Recent research has uncovered startling information regarding the relationship between who you are, how you invest, and what that ultimately means for your wallet.

For the past two decades the psychological mistakes of investors have been rigorously defined by experts in the fields of behavioral finance and experimental psychology. The problem with this is that investors haven't been told what they can do to overcome these innate errors of judgment. Its time to find an appropriate road to recovery, and that road starts by understanding who you are as an investor: your Investor Identity. That's why authors Richard Peterson and Frank Murtha of MarketPsych LLC?an innovative organization that offers psychology-training services for the financial industry?have created this timely guide.

Written with every investor in mind?from mutual fund dilettantes to penthouse portfolio managersMarketPsych will put you in a better position to improve your investing by helping you honestly answer questions such as: Fundamentally, why am I investing? Who am I trying to be when I buy or sell stocks? What are my deeper "emotional" objectives? How am I deceiving myself in the markets?

And while the book does not recommend a specific method of investing, it does assist you in understanding your financial personality style, emotional triggers, values, and assumptions, and it reveals how to invest comfortably within your newfound investor identity.

Investing appears to be about the markets, but it's not, it's really about you. By addressing the major psychological underpinnings of strong and weak investment performance?From personality traits and emotion management to values and beliefs, thought traps, and stress management?and showing you how to institute lasting behavioral change and maintain motivation in pursuit of your goals, Market-Psych will improve your investing mind-set and help you excel even in the toughest markets.


Publisher John Wiley & Sons Inc
Mfg Part# 9780470543580
SKU 214686677
Format Hardcover
ISBN10 0470543582
Release Date 9/1/2010
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0224
Publisher John Wiley & Sons
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